For the iPhone commercial I think that they are targeting current iPhone users, bandwagoners and people who focus on name brands. Apple wants to focus on the current iPhone users because for a business it is more profitable for them to keep long term customers customers verses losing customers regularly and gaining customers regularly. However, a smart consumer would not buy another phone if they already have an exact one so Apple emphasizes on the new model being different so that people would buy new phones. They focus on the bandwagon people by saying that 99% that have an iPhone love them. Hitting on the subject of customer satisfaction and that it is cool to have an iPhone. Lastly Apple focused on the people that like name brand by saying that If its not an iPhone its not an iPhone. Saying this is obvious and redundant so Apple says that to emphasize that iPhone is the brand to have.

For the Samsung commercial it was typically geared towards the young 'tech-savvy" male audience. the commercial is full of men wanting to meet and attractive female character across the street and they do so in a comedic fashion. It also has many "male" oriented jokes like a parody of Isaiah Mustafa the old spice guy, a taekwondo guy beating up another guy, and the room number being 69. Then the commercial shows off the tv's motion command capabilities and and that all of the men were misunderstanding the waving.

The last one the commercial, the Mercedes-Benz commercial, it was more of a broad focus, however the commercial tried to be cool and adorable at the the same time. The little boy travels across town, at the chance of getting in trouble or worse. He does this so that he can get a ride in a Mercedes-Benz from the police. We also learn that he has done this multiple times. The fact that a child is willing to do all of this for a car ride and recognizes the  quality and coolness of the car speaks volumes about the car.